“This story of the broken glass shows that if you want to sell a fragrance, you need to make sure other people can smell it,” ...

As I’ve gotten older, my perfume knowledge expanded, and my love for scent layering has grown. And with perfumeTok constantly ...

Fragrance is very personal. Ensure your loved one finds their signature scent with one of these perfume gift sets.

The best luxury fragrances are crafted by master perfumers, formulated using high-quality ingredients and packaged in ...

IPAR's record-breaking sales were driven by continued demand across global markets, particularly in North America, Western Europe and Asia/Pacific.

Once verging on cloying, gourmand fragrances are back with greater sophistication, from Jean Paul Gaultier's Divine to Byredo ...

Is the Perfume Shop Beauty Advent Calendar worth it? Rachael Martin, beauty editor, says: 'Consider this your warning - the perfume shop advent calendar is likely to be a sell-out once again - it's ...

You may be familiar with the brand NOYZ thanks to its TikTok-viral Unmute fragrance, which many describe as being sexy, sophisticated, and a total head-turner. We tried it ourselves and we can ...

Rhian Ramos is the face of Estée Lauder Philippines’ latest fragrance, Bronze Goddess. On Instagram, the “Pulang Araw” actress thanked the prestigious brand for giving her the honor of being part of ...

Beyoncé’s return to fragrance reflects a strategy of gradual brand expansion in the beauty sector. After the success of her original fragrance Heat, launched in 2010 and followed by several other ...

Maekaeda Gibbons is the founder of Brown Sugar Babe, a fragrance brand that is making waves in the beauty world, with a projected $10 million in sales for 2024. Prior to starting Brown Sugar Babe ...

No one wants to be constantly reapplying their fragrance throughout the day. That's why I've become such a fan of DKNY's 24/7 perfume, which is currently available at Debenhams for just £36.