Make your website the primary media vehicle for the moment. It’s a customer platform, not just a product showcase. Treat it ...

Discover how this versatile format can elevate your brand's narrative -- from showcasing sequential stories to highlighting ...

ISpot is fielding election season concerns from buyers as political ad spend increases ahead of the 2024 presidential ...

You may hear about, or see or hear, people challenging voters’ eligibility to cast ballots or making allegations of “widespread” voter fraud and “rigged” elections. Over decades, investigations and ...

Find out why channel selection is crucial in political advertising. Explore the impact of OTT and CTV on the outcome of races ...

Many campaigns among this week’s Top 5 followed that rule, with impressive craft that helped their single-minded approaches ...

An NBC News analysis of nearly 150 broadcast TV ads that aired over the last week in the 44 most competitive House districts identified by the Cook Political Report with Amy Walter found no Democratic ...

Duvall says in the ad, titled "Monster," that at the time she discovered she was pregnant, she had options that survivors of ...

Unfortunately, greater volume doesn't always mean success. Based on my company's more than 1,000 Meta Ad Account connections, ...

Ahead of Tuesday night's presidential debate, advocates are getting creative to capture Philadelphians' attention — from ...

Vice President Kamala Harris’ presidential campaign announced a $3 million ad buy on Saturday for Spanish-language radio ...

(THE CONVERSATION) In a widely anticipated move, the Federal Reserve announced on Sept. 18, 2024, that it was cutting its benchmark interest rate by half a percentage point to a range of 4.75% to 5% – ...