Disney’s newest ad isn’t pitching a new movie, TV show, or product. By enlisting director Taika Waititi to direct a ...

(For example, don’t show an ad for clothing to a site visitor who checked out the product pages for home decor.) Segmenting ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

Social media platforms such as Facebook and Instagram are well known hubs for legitimate businesses to promote their products ...

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

Walmart's highly-anticipated "Black Friday Deals" sale starts on Nov. 11 — but you don't have to wait that long to score a ...

Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.

Web-services giant GoDaddy, once known for ribald Super Bowl commercials, will return to event as an advertiser after an ...

Customer alleges her Subway Steak & Cheese sandwich was nothing like the beefed-up image shown in the restaurant chain's ads.

The Australian Competition and Consumer Commission (ACCC) is “putting businesses on notice”, saying that it is focusing in on ...

Amazon.com Inc. is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the ...

According to deepfake detector tool TrueMedia.org, the video has 'substantial evidence' of audio and face manipulation ...