Discover how to harness internal expertise to build customer trust, enhance personal brands, and promote your B2B company's ...

Product branding is a crucial and challenging task for creating a unique product identity in the competitive market.

Here, 15 brand leaders from Fast Company Executive Board each share their most effective strategies to combat misinformation ...

In today's fast-paced digital world, the significance of a compelling brand narrative cannot be overstated. For businesses ...

From digital to traditional media, a few creative ideas to celebrate your brand’s milestones can go a long way—while having ...

Strategies for building a strong employer brand that attracts and retains the best employees Picture stepping into an office that hums with life You instantly feel like you belong there ...

Brand marketing drives sales but performance doesn’t build brand. Most marketers should separate the two, or they’ll risk ...

The Frisco Rail District's new “Good To Be Here” branding and logo officially debuted on Sept. 12, 2024, at a celebration ...

Lululemon has had recent product stumbles, indicating they may be losing their edge. See why I feel LULU stock is undervalued ...

Let me point out that this new idea of an immune-comprised brand is a different assessment model than "brand health," which ...

Twitch and the Look North World teams have deliberately baked in player-brand interaction at every corner; for example, ...

Apart from its soccer club, there’s one thing that’s associated with the image of Marseille. It’s pastis. So when Pernod Ricard, the French liquor company best known for its anise-flavored ...