These stats showcase the fact that cause marketing is on the rise. Cause marketing is defined as “the joint effort between a for-profit and a non-profit for their mutual advantage.” ...

A cause marketing relationship is a commercial marketing partnership between a company and a charitable organization whereby a charitable sales promotion is used to market a product or service linked ...

Savvy brands understand that cause marketing offers opportunities. 87% of consumers say they would shift their loyalty to a brand that stands for a good cause. Corporate generosity can lead to gains ...

From pink ribbons to Product Red, cause marketing adroitly serves two masters, earning profits for corporations while raising funds for charities. Yet the short-term benefits of cause marketing—also ...

In a world where many children face the harsh reality of choosing between hunger and education, Mastercard, in collaboration with ...

Companies can leverage their cause-related marketing campaigns by choosing either a long or short duration, subject to their product–cause bundles. If a company decides to implement tactical ...

A new trend in marketing that focuses on creating positive social change. 'Cause marketing' is a new trend in marketing that focuses on creating positive social change. It involves companies ...

Save the Children partners with some of the world’s leading corporations and brands to create global and domestic cause marketing programs that yield powerful results. Together, we not only achieve ...

Cause marketing (or a commercial co-venture) is a marketing partnership between a company and a nonprofit organization that raises money for the nonprofit organization while promoting a product, ...

Collaborating with the Lupus Foundation of America on a cause marketing campaign is a socially responsible way for companies to increase brand visibility, promote sales, and establish the reputation ...

Save the Children partnered with Barneys New York on their holiday ‘Make Change’ campaign. By transforming sentiments into #centiments, consumers were reminded of the season’s guiding principles to ...

A cause-marketing partnership with Mercy Corps will create impact for your company, your customers and the millions of people we serve each year. Together we can enhance your brand, meet your business ...