In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Hanes is one of the largest manufacturers of underwear and athletic apparel in the world. The brand, based out of North ...

Nike’s ability to make a sports jacket chic enough to wear to the office while perfectly suited for the gym is part of the reason why the fitness brand remains a firm favourite. Likewise, Girlfriend ...

Nine West is a well-known department store brand that runs the gamut from footwear to handbags to accessories. And it's ...

California-based premium athleisure wear maker Vuori Inc said on Friday that global investors General Atlantic and Stripes led an investment round worth $825 million, taking up the brand's valuation ...

Their slim designs make them easy to wear and talk through ... and Body Protectors For sports like soccer, hockey, and ...

An iconic American global sportswear brand, Nike, has signed a talented Ghanaian fashion designer, Papa Oppong to join their ...

The influence of social media and celebrity endorsements plays a crucial role in driving brand visibility and consumer interest in sportswear. Platforms like Instagram, TikTok, and YouTube have become ...

Becky Lynch's contract with WWE officially expired on June 1, but her name has continued to appear on WWE's weekly talent ...

The countdown to Black Friday is on, and there are already tons of early deals to shop in anticipation of the big day. Sport ...

Leicester kidswear brand Hype has been sold to Apparel Brands. The deal comes 18 months after Hype was sold out of administration, saving 82 jobs. By leveraging Hype’s established popularity with ...